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New line of natural infant toiletries marketed in custom bottles.
August 25, 2011
By: TOM BRANNA
Winnie the Pooh will be establishing new connections among Moms and babies with a recently-launched line of natural, infant toiletries marketed in custom bottles sourced by TricorBraun. A single, 15-ounce, custom-designed, HDPE, oval bottle with a pinched waist is used for the full line. Closures and pumps feature custom colors to accent the label design. Disc-type dispensing closures are used on the shampoo while pumps are used for the lotion and wash bottles.In-mold labeling provides a practical and durable means of product identification as well as a distinctive shelf presence, according to the company. The line includes nine items: baby shampoo, wash and lotion in three fragrances. New Windsor Brands co-branded the Winnie the Pooh line with Daily Renewal, a company it acquired from P&G in 2009. More info: www.tricorbraun.com
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